Read more about Grenade by Alex Moss

THE COLLABORATION

It's difficult to imagine a time when only the prominent and wealthy individuals in society had the privilege of owning timekeeping instruments. Nowadays, we often take the ability to measure time for granted. However, timepieces now serve a distinct purpose in our lives. Wearing a particular watch on your wrist isn't merely a way to effortlessly keep track of time... It's a method of demonstrating that you have achieved a level of status in your life or profession. 

Throughout history, watches and clocks have always been more than just devices that tell time. They are artistic creations with significance and value that go beyond their practical usefulness which is why Alex Moss is honored to be partnering with the iconic Swiss manufacturer of luxury clocks since 1839, L'Epée 1839 Clocks. 
The collaboration consists of a limited-edition collection of L'Epée 1839’s Grenade, modeled after the historical MKII grenade featuring a pin doubling as the key, which when pulled allows for setting the time and winding the eight-day movement, covered in Alex’s rare diamonds. The pieces – with a retail price of $149,000 for business model pre-order– will be available through 2023 with a Part II coming this fall. 

About Alex Moss

Growing up in Toronto in the mid-to-late 2000s, Alex has always appreciated artistic expression. He picked up Photoshop at a young age and dabbled in graphic design before enrolling in Parsons for fashion design. Still, hip-hop culture sparked his curiosity. As he found his way through New York, and eventually to jewelry, he never lost his desire to break the mold.

Alex’s bold approach provides an antidote to the monotony of Manhattan’s Diamond District, where almost every storefront looks the same and most family-owned businesses pass through the generations. He has become one of the most in-demand names in the small, competitive world of diamond-dense custom jewelry, a niche occupied by important players.

Now, his loyal crowd includes notable artists, businessmen, and entertainment leaders like Drake, Tyler, the Creator, and Jack Harlow who go to him for their special pieces.

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